Rates
Fee guidance for segmentation work
Fees reflect time in workshops, depth of event review, and the written artefacts you keep. Exact quotes depend on complexity and how quickly materials can be shared.
| Engagement | Typical range | What shapes the fee |
|---|---|---|
| Behavioural Segmentation Assessment | From £4,800 fixed | Number of surfaces in the app, cleanliness of event exports, workshop travel |
| Cohort Mapping Workshop | From £1,650 per day | Half-day vs full-day, participant count, in-person vs remote |
| Retention Segment Review | From £2,900 fixed | Volume of lifecycle messages to review, number of existing segment labels |
| Segment Strategy Advisory | From £900 per month | Monthly vs quarterly cadence, async review load between calls |
Prices are informational. A written quote follows a short scoping call. Travel outside Birmingham may add expenses for in-person sessions. Deposits and cancellation terms are set out on our refunds page.
Estimate factors we discuss early
- Whether event samples are already anonymised and documented
- How many product surfaces (iOS, Android, web) must be read together
- Whether stakeholders can join two half-day workshops within the same fortnight
- Need for on-site facilitation versus remote boards
What you are not paying for
These rates do not include software licences, paid advertising, or engineering implementation. If your team needs hands-on tracking changes, we can recommend specialists — that work sits outside our engagements.