Facilitator leading a workshop with sticky notes on a wall

Workshop

Cohort Mapping Workshop

A one- or two-day facilitated session that turns retention charts and session patterns into a shared map of behavioural cohorts.

Who it is forProduct trios and growth leads who need a shared language for cohorts before a longer assessment
Duration1–2 days
DeliveryHalf-day or full-day workshop, in person or video
Fee basisFrom £1,650 per day

What happens in the room

We bring a structured agenda: review your current cohort charts, isolate behaviours that actually differ (return timing, depth of use, path to first value), then draft provisional segment names the whole group can live with. By the end you have a wall map or shared board that product, marketing, and research can point to in the same meeting.

Included

  • Pre-call to gather charts and decide which questions matter most
  • Facilitation for up to eight participants
  • Photograph or digital capture of the map
  • One-page summary of agreed cohort labels and open questions

Best used when

Your team argues about “power users” without a shared definition, or you want a low-commitment start before commissioning a full Behavioural Segmentation Assessment.

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