Focused review
Retention Segment Review
A two-week review that isolates which behavioural segments stay, which fade, and which messages are misfiring.
Scope
We examine retention curves by behavioural group — not by demographic labels alone — and call out where your current messaging treats unlike cohorts as one audience. The output is a short report with keep, rethink, and retire recommendations for existing segment labels.
Included
- Review of retention exports and lifecycle messages you share
- One ninety-minute findings workshop
- Written recommendations with plain-language segment notes